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KMID : 1159320160180010017
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Korean Journal of Vision Science
2016 Volume.18 No. 1 p.17 ~ p.30
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A Study on the Experiential Shopping Value with Store Environment of Spectacle Shop for University Students, Gyeong-buk
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Kim Min-Hyuk
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Abstract
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Purpose: The purpose of this paper is to identify how 20’s university students in Gyeong-buk recognize to spectacle shop environment and experiential shopping value in rapidly changing Eyecare business, to explain relationship between environment of spectacle shop and experiential shopping value, to differentiate awareness of experiential shopping value and spectacle shop environment for use patterns and buying activities.
Methods: A survey study was conducted to collect the data with 20’s students who have experience purchase glasses, contact lens, sunglasses, etc in spectacle shop. Data was performed to frequency analysis, factor analysis, regression analysis with SPSS 18.0, identified research hypothesis of spectacle shop environment and experiential shopping value and research hypothesis of relationship for spectacle shop environment and experiential shopping value by using pattern.
Results: First, using pattern of general spectacle shop is higher than the franchise spectacle shop, more students were to buy the glasses and contact lens, respectively. Second, spectacle shop environment gave a significant effect on experiential shopping value, especially spectacle shop attractiveness and the variety of products gave a significant impact on experiential shopping value, and spectacle shop environment has been affected in hedonic experience. Third, franchise spectacle shop consumers had more effect on the spectacle shop environment, and general spectacle shop
consumer was effected on experiential shopping value.
Conclusions: This study founded a difference of spectacle shop environment and experiential shopping value according to general and franchise spectacle shop, and the spectacle shop environment affects the experiential shopping value. Therefore spectacle shop owners will try to increase the attractiveness of spectacle shop, variety of products and hedonic experience according to recent consumption trends.
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KEYWORD
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spectacle shop environment, experiential shopping value, attractiveness, variety, hedonic experience, physical evidence
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